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Hipshot

Guitar & Bass Tuning Machines and Accessories

A visual story told with a talented and passionate musician rarely disappoints. When Hipshot connected with us in search of a video to promote their line of guitar tuners and accessories, we instantly imagined a skillful guitarist plucking away in the comfort of a cozy studio space. The folks at Hipshot introduced us to a local guitarist who was happy to be the face (and sound) of their spot.

To accomplish a cinematic look, we utilized many technical elements including a remote-controlled camera hung from a crane, an advanced lighting design and even a fog machine that added a subtle design element with its light atmosphere.