The smell of freshly brewed coffee can change a person’s mood in an instant. When Kwik Fill came to us in search of a way to effectively increase their coffee sales, we decided to shape our creative approach around the unique sensory experience that only coffee can provide. The coffee itself takes on a character of its own in this spot, where patrons of Kwik Fill are stopped in their tracks when greeted by the pleasant aroma drifting throughout the store.
This concept delivered an effective sales piece wrapped in a welcoming brand aesthetic, where visiting a Kwik Fill location appears to be more than just a quick stop, but an uplifting experience.