When working with KwikFill to craft an overarching branding piece that they could use year-round, we made sure the company values came through in every frame. We poured much of our time and effort into the details; casting, locations, and the script really helped sell the all American nature of the spot.
The big draw for them was to air it during the SuperBowl and Olympic season, but, because of the way the video was put together, it can be used throughout the year, without feeling locked into one particular market.