A compelling story will always help elevate a marketing effort from something that can feel contrived and disingenuous to something that feels authentic and rings true for your company or project. The history behind Pro-Tech played an important role when we were working with fellow Rochester agency Makeway to build a showpiece for Pro-Tech’s line of plows.
In addition to opening with a recreation of their company’s beginning, we brought in actual footage from their customers, making use of their product to reinforce the reliability of Pro-Tech’s products and brand.