Xerox reached out to see if we could put together a piece to encourage enrollment and help people become familiar with their new private healthcare exchange, RightOpt. Showing the ease of use of the services they offer through real-life situations helps their audience connect with what they’re doing and the different ways their portal can be integrated into daily life.

Relatable talent and common, everyday scenes really sold the authenticity and simpleness of their apps and how vital they could be to the end user.